Sun care maker Sun Bum has created “One Night Stand,” which it is calling a “smart and sexy ” PSA.  “For the most part, scare tactics don’t really work on us,” said Tom Rinks, president and co-founder of Sun Bum. “Not for smoking, religion, or even sunscreen. You’ve just gotta show a way of living that is actually more appealing than the alternative, and hope people choose it. At Sun Bum, we try not to take ourselves too seriously, but we wanted to get the message out there for summer and thi...